Project: Azzulina Print Advertisement Client: Susan Saul
How do you draw attention to your advertisement in a magazine environment? Philippa, our copywriter came up with the perfect solution. Disguise the advertisement as a magazine article. Voila! The editorial format spoke volumes and attracted the readers’ interest. Especially when the topic related to furniture and home design, and was presented in a clever, cohesive layout.
The catchy headline ‘Have you ever dreamed about Furniture as Art?’ and the eloquent story of Brazilian-designed, hand-painted furniture certainly attracted readers’ interest. Susan Saul reported an increase in foot traffic and sales in her opulent boutique in Danville, CA after this full page advertisement was published.
