Project: Lane Logic Flash Online Tutorial Client: Lane Logic
Think of Lane Logic as a sophisticated real-time Internet appraisal tool for car dealers to use on their trade-ins. It helps dealers find accurate trade-in values and then redistributes those trade-ins to the auto dealers who can profit from them the most.
The goal was to clearly explain what Lane Logic was and to offer a step-by-step guide on how to use the website to Search, Browse and Bid on a huge array of trade-in autos. The result was a clean and simple flash tutorial that highlighted and explained all the important aspects of Lane Logic. In lead designer Stu Sweatman's own words, "This Flash Tutorial is just what we were looking for… A clear, descriptive way to highlight Lane Logic."
